

Perhaps the biggest challenge of prospecting in B2B sales is that you have to navigate gatekeepers and the company to get to folks that make decisions.

We have only to consider the sales process to find the answers.įor the first part of this series, we’ll take a look at how LinkedIn has revolutionized prospecting, which marks the beginning of the sales process and which can oftentimes be one of the most difficult steps. You might be saying to yourself, that’s all well and good, but is there any real value in trying to work LinkedIn into my sales strategies? On top of that, what are the most effective ways to use LinkedIn for prospecting? Perhaps the biggest changes can be seen in the areas of networking and prospecting. Just as Facebook has altered our social lives and interactions, so has LinkedIn in reshaping the business world. It will be on the left sidebar, under your profile picture and your name.Social media has revolutionized how we connect with one another. You can also access this option directly from your dashboard. Go to the Who Viewed Your Profile option under your profile picture on the left side.Select the View Profile button on the drop-down menu.Click on Me under your profile picture in the upper-right corner of your screen.

